This championship season, DIGIORNO pizza wants to enlist Green Bay’s most passionate fans. On Thursday, Feb. 3, the “DIGIORNO High Five Challenge” will be held at Lambeau Field in Green Bay, Wis. The lunchtime rally will determine whether local fans can break the Guinness World Record for the most simultaneous high fives. Football great Antonio Freeman will help lead the crowd to make high five history.

Fans will have even more reasons to celebrate during the High Five rallies, as DIGIORNO will provide free pizza slices and donate $5 for each participant to Feeding America* Eastern Wisconsin. Fans will begin to gather at 11:30 a.m. in the northeast corner of the Lambeau Field parking lot (corner of Oneida St and Lombardi Ave) as a giant clock counts down to the big High Five record-breaking attempt at 12:30 p.m.

“I know all about making award-winning catches, just like DIGIORNO knows all about making award-winning pizza,” said Freeman. “The High Five rally has combined two of my favorite things, Green Bay football and pizza, so this is a no-brainer. I hope fans will come to the event on Thursday to get ready for the game.”

DIGIORNO is extending the celebration beyond the High Five rallies with a special limited-time-only $5 SRP† offer on a variety of pizzas available at participating grocery retailers nationally.

“We want to congratulate Green Bay on their championship run and are excited to give fans a number of ways to be a part of the celebration, whether through a pre-game event or from the comfort of their living rooms,” said Tom Moe, director of marketing for DIGIORNO. “With a Guinness World Record-breaking High Five attempt, we hope to help one team’s fans make history in their hometown and keep the celebration going with DIGIORNO pizza, the perfect complement to any game day.”

For more information about the entire line of DIGIORNO brand products, visit http://www.digiorno.com/.

*DiGiorno will donate a maximum of $15,000 to Feeding America Eastern Wisconsin, with a minimum donation of $12,500 per city.

Suggested retail price for a limited time at participating retailers. Maybe extended by retailer. Pricing and product availability may vary. Check your local retailer for details and limitations.  Price excludes tax and may require shopper card. Excludes DIGIORNO Ultimate Toppings, Cheese Stuffed Crust, and Pizza & Breadsticks, Cookies & Wyngz.

ABOUT NESTLÉ

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for thirteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day.  From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself.  That’s what “Nestlé. Good Food, Good Life” is all about.  Well-known Nestlé brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2009 sales of $10.4 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2009 sales of $99 billion.  For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Feeding America Eastern Wisconsin

330,000 people in eastern Wisconsin rely on food supplied by Feeding America Eastern Wisconsin each year.  The food bank is the largest, private, non-profit distributor of food in the state. Feeding America Eastern Wisconsin distributes more than 14 million pounds of food annually to 1,100 food pantries, meal programs and shelters throughout eastern Wisconsin.  Feeding America Eastern Wisconsin is a member of Feeding America, formerly named America’s Second Harvest, which is consistently ranked as one of the most efficient charities, out of the country’s 100 largest charities, by Forbes magazine.  Since 1982, Feeding America Eastern Wisconsin has distributed more than 250 million pounds of food.  To learn more about hunger in Wisconsin, visit http://www.feedingamericawi.org./