While Packers season tickets will always be treasured, this year there is even more value. It’s the first edition of the “Green & Gold Book” and it’s designed to show how much the club appreciates the fans that support the team as season ticket holders.

The “Green & Gold Book” is full of certificates for discounted goods and services from businesses where the bulk of the team’s season ticket holders reside, which is in the Green Bay and Milwaukee areas. It’s free to season ticket holders, with as much as $4,000 worth of rewards from restaurants, shops, hotels and other businesses participating.

“This is something we’ve never done before, but it’s a program that will continue and grow,” said Michelle Palubicki, Marketing Manager for the Packers. “It’s a way to add value for the fans that support our team, and businesses were thrilled to participate once the team approached them with the idea.”

A notion that initially sounded like something fans would appreciate became 55 pages of added value for season ticket holders.

When approached with the idea for 2012, local businesses also wanted to show their appreciation to the fans from farther away who travel to the area annually to support the local economy.

The Packers hope their fans support their “Green & Gold Book” partners with their patronage.