During this Sunday’s matchup against the New Orleans Saints, the Packers will celebrate Hispanic Heritage Month by honoring UW Milwaukee professor Enrique E. Figueroa, Ph.D, as the recipient of the NFL Hispanic Heritage Leadership Award.

The award recognizes the contributions of Hispanic leaders in each NFL market. Figueroa received tickets for the game and will be recognized during the game on the video boards. Each award recipient will also select an organization of their choice that serves the local Hispanic community to receive a $3,000 donation. Figueroa has selected the University of Wisconsin Foundation to receive his donation.

Figueroa is currently the director of the Roberto Hernández Center and assistant to the Provost for Latino Affairs at UW Milwaukee. Figueroa coordinates the UW Milwaukee Latino Studies Certificate Program and serves on a handful of local and national boards and committees including the boards of directors of the Milwaukee-area nonprofit agency UMOS Inc.; the Wisconsin Department of Agriculture, Trade and Consumer Protection; and the national Cranberry Marketing Committee. His schooling includes a Bachelor’s, two Masters and a Ph.D in agricultural economics.

He has worked for the U.S. government in several different roles. First, in the U.S. Congress, he worked for the House Committee on Agriculture and later was appointed by the Clinton administration as the administrator of agricultural marketing service. He was then promoted to deputy undersecretary for marketing and regulatory programs for the U.S. Department of Agriculture.

In addition, Sunday’s game will be broadcasted on ESPN Deportes and will feature Spanish-language Emmy-nominated play-by-play voice Álvaro Martín, analyst and former NFL kicker Raúl Allegre and sideline reporter John Sutcliffe.

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“Sunday’s game also serves as the designated Packers Women’s Association/UnitedHealthcare annual Food Drive for Paul’s Pantry collection game. Prior to kickoff, PWA members will collect non-perishable food items and cash donations in the stadium parking lot and at the gates. For every five food items or $5 donated, fans will receive a chance to win Packers autographed items.”

The Green Bay Metro gameday bus service is available again this year, with extended service to new areas of Green Bay. Further details and gameday route information is available at www.greenbaymetro.org/en-us/packers/default.aspx.

The UW Madison marching band will be performing a pre-game routine, followed by the national anthem. A flyover of four Navy F-18 jets supported by VFA-22 based at Naval Air Station Lemoore, Calif. will follow the national anthem, weather permitting. The UW Madison band will also perform a routine during halftime.

Also taking place at Sunday's game is the premier gameday tailgate party in the Tundra Tailgate Zone (TTZ) in the Lambeau Field parking lot. Activities include green and gold hair painting, interactive games and food and beverage sampling.

More information on the Tundra Tailgate Zone and other game features can be found online at www.packers.com/gameday/gameday-information.html#s3

Fans will receive a coupon booklet with deals from Packers sponsors as the game giveaway.

The Lambeau Field Atrium and guest relations desk will open at 11 a.m. for ticketed guests only. The Lambeau Field parking lot will open at 11:25 a.m. along with the Tundra Tailgate Zone. Gates will open at 1:25 p.m.