Mark Murphy gave his first president’s address at his first shareholders meeting at a rather stormy time in Packers history.

“That one was memorable. That was right in the middle of the Favre stuff,” Murphy said.

This year, Murphy will give his fourth president’s address at his fourth shareholders meeting, as the president and CEO of the reigning Super Bowl champions, as quarterbacked by the Super Bowl XLV MVP.

“Life takes funny twists some times,” Murphy said.

In four short years the climate in Green Bay has changed dramatically. These are, clearly, the best of times, and Packers shareholders can expect the reports they’ll hear on July 28 to reflect the glow in which the Packers currently bask.

“What a great year we had, and how proud everybody is. Winning the championship the way we did really speaks well of the organization. I think, and I’m biased, it’s really good that a team like the Packers in a small market can win the championship, and it also shows the strength of our organization,” Murphy added.

Hope is the NFL will have a new labor agreement with its players when Murphy welcomes Packers shareholders to Lambeau Field on Thursday, July 28.

“It could be a celebration of a new collective bargaining agreement, as well as a Super Bowl championship. If we can get things resolved in the next week or two, I think that would be really helpful. So many of the shareholders plan vacations around it and tie it into training camp,” Murphy added.

Redevelopment of Lambeau Field and its surrounding area will be a topic of the shareholders meeting. A north tower and viewing platform and two new video boards are set for completion in 2012, and expansion of the south end zone seating area is targeted for 2013.

For this year’s meeting, shareholders will be greeted by a spanking-new sound system.

“The fact that we won the Super Bowl, I think there will be a lot of excitement and enthusiasm among the shareholders. We always try to do something special to encourage them to come to the meeting. Last year we had the commissioner. This year we’re tying it into the Lombardi play. They’re going to do a 10, 15-minute (reading) I think the shareholders will really love,” Murphy said of excerpts from the Broadway play, “Lombardi,” that’ll be read by members of the cast, featuring Dan Lauria as former Packers coach Vince Lombardi.

“There’s nothing like it in the NFL or in professional sports,” Murphy said of the shareholders meeting. “I don’t think there’s any kind of business that has a shareholders meeting like this. To me, it really drives home the uniqueness of the Packers. I guess that’s why I’m so pleased and proud to be able to stand there as world champions.”

Maybe the best part of all is:

“I think we’re positioned very well for the future. I think we have a chance to be good for a number of years,” the Packers’ top executive said.

General Manager Ted Thompson will give his annual football report, Treasurer Mark McMullen will provide a financial report, and Vice President and General Counsel Jason Wied will add a management report.

Murphy and Thompson will sign autographs in the Lambeau Field Atrium following the meeting, which begins at 11 a.m.

Three new members of the Packers board of directors – Valerie Daniels-Carter, Thomas J. Hinz, and Karger David Kohler – will be presented. The Packers encourage their shareholders to vote their proxy at www.eproxy.com/packers.