As the country gets Back to Football, the NFL will host community events throughout Green Bay in the week leading up to this year’s Kickoff game between the Green Bay Packers and the New Orleans Saints on Thursday, September 8 at 8:30 p.m. ET on NBC.

More than 500 pre-selected Green Bay area 4th-6th grade students will take part in the NFL PLAY 60 Youth Football Festivals from Tuesday, September 6-Thursday, September 8 at the Resch Center in Green Bay. Participating schools include Little Chute Middle School, Holy Family School, Westwood School, Zion School, Horace Mann School and Huntley Elementary School, all from the Green Bay area. Participants will receive Under Armour apparel and take part in Under Armour and NFL FLAG powered by USA Football drills. They will be lead by former Packers ANTONIO FREEMAN and AHMAN GREEN, who will also speak to the children about the importance of getting 60 minutes of exercise a day as part of the NFL PLAY 60 campaign.

All schools taking part have been active in NFL PLAY 60 programming in the past.  Local NFL Punt, Pass and Kick winners will also be recognized at the clinics as the league kicks off the 50th Anniversary celebration of NFL PP&K.  NFL PLAY 60 partners HOPSports and the National Dairy Council also will be on-site as part of their ongoing commitment to motivate youth and families to get out and be active. Participating students also will receive a Switch2Health Replay band that will track their activity over the next four months. Those with the highest number of minutes will receive NFL PLAY 60 prizes. Students will have the chance to interact with NFL RUSH Zone, the NFL's online game world and animated series for kids, and the NFL Officiating department.

On Thursday, September 8, NFL Commissioner ROGER GOODELL will join former players LARRY BROWN, JOHN RANDLE, ANDRE REED and AENEAS WILLIAMS at a community service project, in partnership with United Way, taking place at Lincoln Elementary School in Green Bay. They will work alongside volunteers from NFL sponsors including Anheuser Busch, Barclays, Bridgestone, Castrol, FedEx, Frito Lay, Gatorade, General Motors, Mars, Motorola, National Dairy Council, News America, Papa John’s, Pepsi, Procter & Gamble, Verizon and Visa as they build a playground, greenhouse and garden for the school. The playground will provide a safe place for students to get healthy and active, and the greenhouse and garden will enable the school to grow fruits and vegetables, all as part of NFL PLAY 60.  The playground will be one of more than 100 new play spaces built by the NFL and its clubs over the past three years.

As part of the NFL’s Back to Football campaign, many schools in the Green Bay area will join schools nationwide in demonstrating their team pride on Friday, September 9.  The Back to Football campaign will celebrate and recognize 34 PLAY 60 Super Schools across the country for their team pride and commitment to NFL PLAY 60 later this season.

As part of the Back to Football campaign, USA Football, the official youth football development partner of the Packers and the NFL, will conduct America’s National Youth Football Kickoff, the country’s largest youth football kickoff celebration. The nationwide event will be held on Saturday, September 10, and will encompass youth football fields in Appleton, Berlin, Green Bay and Seymour among more than 2,000 other youth football fields involving 600,000 youth players. Youth teams will kick off their September 10 games with a red, white and blue commemorative football provided by USA Football, celebrating their return to football.

The NFL previously announced details for fans and media looking to attend the Kickoff concert that will take place outside of Lambeau Field prior to the Packers-Saints game.  The event opens to the public at 3:15 PM (CT).  Fans may enter the concert site from Holmgren Way and may watch the performances along Armed Forces Drive.  Fans do not need tickets to attend the free concert and may show up on event day to celebrate the start of the season prior to attending the Green Bay Packers game or watching it on television that evening.


About NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like United Way.  Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants, and media time for PSAs. To learn more, visit www.NFLRUSH.com/play60.