The Green Bay Packers today announced enhancements for the team’s fan engagement campaign, “Get Loud Lambeau,” aimed at encouraging fans and game attendees to get loud during Packers games.

After going undefeated at home during the 2014 season, the team is looking to build upon its continued success at Lambeau Field and make the most of its home-field advantage this Sunday and beyond. Getting loud during appropriate times, such as when the Packers are defending on third and fourth downs, can make Lambeau Field an even more electric and exciting gameday atmosphere for fans and more formidable for opponents.

During the game, TundraVision video boards will display new messages and videos, prompting fans at the most crucial times to get loud. This year, new “Get Loud Lambeau” signs in all the concourses, new music and game giveaways will encourage fans to participate even more during games.

Packers players, coaches and employees will wear new “Get Loud Lambeau” t-shirts and buttons this week to kick off the campaign, and the new t-shirts will be available for purchase throughout the season at the Packers Pro Shop.

The t-shirts display the revamped “Get Loud Lambeau” logo, which features the stadium and captures the energy of the initiative.

“We had tremendous participation in Get Loud Lambeau from our fans last year, and we’re excited for the enthusiasm to grow this season,” said Gabrielle Dow, the team’s vice president of marketing and fan engagement. “We know the energy of the fans at Lambeau Field can create a competitive environment and make a difference in the outcome of every game. We’re looking forward to hearing fans get even louder each week.”