The Green Bay Packers and the Journal Broadcast Group, with its stations NBC 26 (WGBA-TV), in Green Bay, and Today’s TMJ4 (WTMJ-TV), in Milwaukee, have reached an agreement on a multiyear partnership to lead the Packers Television Network, the organizations announced Friday.
The partnership will include airing of Packers preseason games and the Mike McCarthy Show, as well as other television programming. The Journal Broadcast Group also owns Newsradio 620 WTMJ, the flagship radio station of the Packers Radio Network.
“The Packers are excited to be working with the Journal Broadcast Group on the Packers Television Network and its programming,” said Packers President/CEO Mark Murphy. “With the Journal Broadcast Group’s resources in TV and radio, we’re looking forward to a more closely aligned media partnership, as well as an expanded TV network footprint.
“Our fans appreciate excellent programming and will continue to enjoy the network-quality preseason games and other content from this partnership.”
Today’s TMJ4 previously produced the Mike McCarthy Show, and will build upon that show’s success and appeal to fans.
"We are thrilled to expand our partnership with the Packers to include both radio and TV network programming across the region,” said Steve Wexler, Journal Broadcast Group executive vice president.
In addition to the television programming, the partnership calls for an increase in cross-produced content with the Packers Radio Network.
"I'm looking forward to working with the Packers and our TV affiliates on the telecasts of the preseason games and other Packers-related programming throughout the year,” said Carl Moll, Journal Broadcast Group director of network operations. “Our radio network partnership with the Packers dates back to 1929 and we are very excited to add the TV network to our long-standing relationship."
The Packers Television Network affiliate lineup is still being finalized. Other television programming is in development.