The Green Bay Packers, the NFL and the United Way are encouraging fans to show their Packers spirit with a Back to Football Friday celebration on Friday, Sept. 10, as a way of supporting youth health and fitness.

Whether they’re planning a pep rally or wearing their favorite team jersey or shirt to school or work, fans can show their passion in any creative way Sept. 10, and enter for the chance to win once-in-a-lifetime prizes from the NFL.

Schools can enter the Back to Football Friday contest at www.NFLRUSH.com/BackToFootball. They will be asked to submit photos of their Back to Football Friday event and answer brief essay questions for the chance to win a $10,000 NFL PLAY 60 grant for fitness equipment at their school and a visit from Packers linebacker A.J. Hawk this fall. Thirty-four winning schools will be selected as “NFL PLAY 60 Super Schools,” one in each of the 32 NFL markets, and two at-large winners. Through the contest, schools can cheer on their favorite teams, while supporting the health and wellness of children in their community.

Fans also are encouraged to take their Packers spirit to work on Sept. 10, wearing their Packers jerseys or gear or planning a special office event to celebrate the return of football season. Working with United Way, the NFL is offering companies the chance to show their NFL passion and win a Back to Football celebration at their office. Companies can register to take part at United Way’s special Back to Football website, www.UnitedWay.org/BackToFootball. Many NFL sponsors are planning Back to Football Friday celebrations for their employees.

As a supporter of Back to Football Friday, Dick’s Sporting Goods is providing special offers at retail cost for NFL fans who participate in a celebration, as well as a $500 gift certificate to each of the “NFL PLAY 60 Super Schools.” NFL retail partner Old Navy also will integrate special Back to Football themes and sections within its stores and national promotion in the days leading up to the start of the NFL season.

Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like United Way. Since the program was launched in 2007, the NFL has committed more than $200 million to youth health and fitness through programming, grants, and media time for PSAs.

BACK TO FOOTBALL FRIDAY SCHOOL CONTEST: No Purchase Necessary to Enter or Win in the Back to Football Friday Contest. Registration starts 12:00:00 p.m. ET on 7/1/10, ends at 11:59:59 p.m. ET on 9/17/10 (“Registration Period”). Entry Period starts 9:00:00 a.m. ET on 9/11/10 and ends 11:59:59 p.m. ET on 9/17/10. Open only to those who are, as of registration date: (i) legal residents of the 50 U.S. or District of Columbia; (ii) 18+ years; and (iii) either a school Administrator, Teacher, PTA leader or PTO leader representing a public, state-accredited private school or vocational school with grades between Kindergarten and 8th. NFL PLAY 60 grant to be awarded in the form of a check. Void where prohibited. Subject to Official Rules available at www.nflrush.com/backtofootball during Registration Period or by sending a SASE for receipt by 11/1/10 to: Back to Football Friday RULES, P.O. Box 17009, Bridgeport, CT, 06673-7009. Sponsor: National Football League.