The Packers Pro Shop announced today that its annual Packers Pro Shop Tent Sale, typically held in the Lambeau Field Atrium in the spring, now will be held mostly online through the Packers Pro Shop website, www.packersproshop.com, beginning mid-April, to serve more fans across the country.

While the focus shifts to online, fans visiting the Packers Pro Shop in person at Lambeau Field also will find a dedicated section of discounted items and Packers team apparel as in the past. The sale will continue as long as such items remain available.

“The Packers Pro Shop is looking forward to serving more of our fans with the tent sale moving to an online offering,” said Peggy Prebelski, Packers director of retail operations. “The tent sale has been an enjoyable experience through the years for our employees and our fans, and this new step will allow us to serve a wider audience, including those who haven’t been able to make it to our store in person. The new format also allows us to better use our resources to serve our customers more effectively.”

Items that were traditionally offered during the sale, such as Packers apparel and merchandise that had been greatly reduced in price, will be the focus of the online offerings.

The Packers Pro Shop Tent sale began in 1994 in the parking lot outside the former Pro Shop on the north end of Lambeau Field. For the past 11 years, the sale was held in the Lambeau Field Atrium in the spring.