1. Packers Pro Shop
The new Packers Pro Shop offers fans a one-of-a-kind shopping experience, from a wall of hats and tailgating accessories to custom jerseys and home goods. More than double the size of the previous store, the 21,000 square foot facility is located on the newly created lobby level of the Lambeau Field Atrium.
2. Harlan Plaza
With the excavation in front of the Atrium to create the new ground level, the iconic statues of Curly Lambeau and Vince Lombardi were moved to the reconfigured Harlan Plaza, which leads visitors up the stairs to the Atrium’s Miller Lite Gate or up a ramp to the Bellin Health Gate. The beautifully landscaped area, which honors the accomplishments of former Packers President/CEO Bob Harlan, features 13 birch trees that represent the Packers’ world championships (with room for more) and plentiful bench seating to relax and soak up the majesty of Lambeau Field.
3. Lambeau Leap Statue
To pay tribute to the beloved Lambeau Field tradition started in 1993 by LeRoy Butler, a statue of the post-touchdown celebration now adds to the landscape of Packers history along Lombardi Avenue. The statue features a space for fans to pose as the Packers player leaping into the stands, offering a unique opportunity for visitors to take photos.
4. American Family Insurance Gate
Part of an enhanced and extended partnership with American Family Insurance, the new gate located on the Atrium’s east side affords fans more efficient stadium entry and exit by providing an additional entrance on gameday, as well as for everyday visits to the Atrium and Packers Pro Shop.
5. Increased options for concessions/food experiences at Lambeau
Lambeau Field’s food and beverage partner, Delaware North Companies Sportservice, has continued to expand its menus to provide more food for fans to enjoy at Packers games. Some of the new items this year include the Horse Collar Sausage, pulled pork sandwiches and donut ice cream sandwiches, as well as selections from the Bellin Health Titletown Wellness menu such as hummus and pretzel chips and fresh berries.
6. New Player Facilities
Located near the Oneida Nation Gate, the updated player facilities includes a new player cafeteria, weight room, player resource room, lounge and the Conditioning, Rehabilitation and Instructional Center (aka the CRIC).
7. Team historian, Cliff Christl
This year, former award-winning sportswriter and Green Bay native Cliff Christl has joined the Packers as the team’s official historian. Christl contributes historical content to Packers.com to help preserve and celebrate Packers history.
8. Gameday Fireworks
Inside the bowl, fans will experience pyrotechnic thrills as fireworks displays will accompany Packers player introductions as well as the performance of the National Anthem.
9. Guest Relations Desk
Ready for the home opener against the Jets, the new guest relations desk will be located more centrally in the atrium near the stairs and escalator to the American Family Insurance Gate. This will allow Lambeau Field visitors easier access to directions and assistance in order to better experience everything the stadium has to offer.
10. Ongoing construction
After the exciting offseason additions to Lambeau Field, there are still more updates to come, with the Packers Hall of Fame and a brand new restaurant currently under construction. Both are set to debut in 2015.