The Green Bay Packers and Sargento have raised $40,500 thus far in 2013 for the “Touchdowns for Charity” program to benefit the Wisconsin Hunger Task Force in Milwaukee County and Paul’s Pantry in Green Bay. For each touchdown scored by the Packers during the 2013 regular season, Sargento donates $1,500 total (on 27 TDS thus far) to help fight hunger.
Since partnering 11 years ago, Sargento – the official cheese of the Green Bay Packers and Lambeau Field – has contributed more than $920,500 to Wisconsin food charities for touchdowns scored in regular and postseason games. In addition, Sargento raised $775 and secured 300 pounds of non-perishable food items as part of the “Touchdowns for Charity” recent food drive at Lambeau Field.
During Packers’ home games, announcements are made after every touchdown indicating the support for the program. Packers.com features rotating advertisements, including a Sargento touchdown ticker, which provides the up-to-date donation total, as well.
In December, Packers running back Johnathan Franklin will assist Sargento in presenting funds to both the Hunger Task Force and Paul’s Pantry.
Sargento, a family-owned, Wisconsin-based company, is supporting Packers sponsorship throughout Wisconsin grocery retailers during the season with in-store product promotions to generate excitement with Packers fans. Sargento is also present at Lambeau in concessions with cheeseburgers featuring Sargento Deli Style Mild Cheddar cheese and breaded natural Cheddar cheese curds.
Sargento Foods Inc. has demonstrated its passion for cheese throughout its history. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com.
About Hunger Task Force
A United Way agency, the Hunger Task Force is the only major food bank in Milwaukee County that provides all of its food to area pantries free of charge. The agency believes that every person has the right to adequate food obtained with dignity, and works to prevent and alleviate hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve food security tomorrow.
About Paul’s Pantry
Since 1984, Paul’s Pantry has distributed more than 80 million pounds of food to the needy of Brown County. Paul’s Pantry was one of the first food pantries to seek available surplus food from the marketplace and relies entirely on the community for its donations. Its goal is to provide a family with enough food every week for as long as needed, so that they may use their food dollars to avoid homelessness.