The Packers and Kohl's Cares® will recognize National Breast Cancer Awareness Month at the Oct. 11 Packers-Rams game, with Lambeau Field and Packers players prominently featuring the color pink in several ways.

Fans will receive pink Kohl’s Cares rally towels when they enter the stadium. Inside, cheerleaders will be using pink pompoms and TundraLine members will be sporting hats with pink ribbons. Fans will notice pink ribbon stencils on the field, pink goal post padding, special pink ribbon game balls and caps with pink ribbons for coaches, team personnel and officials. Players will use pink equipment, including pink cleats, wristbands, gloves, sideline caps, helmet decals, sideline towels and quarterback towels. All apparel worn at games by players and coaches, along with special game balls, will be auctioned off at NFL Auction (www.NFL.com/auction), with proceeds benefitting the American Cancer Society and team charities.

Kohl’s sponsorship of the breast cancer awareness game is the most recent example of the company’s commitment to the fight against breast cancer. Since 2010, Kohl's and Kohl's Cares®, the company's philanthropic platform, have committed more than $15 million to the American Cancer Society and Southeast Wisconsin Affiliate of Susan G. Komen for the fight against breast cancer.

Sunday's game will also feature collegiate and alumnae members of the Zeta Tau Alpha Fraternity for women, who will be distributing over 20,000 free pink ribbons to Packers fans in the main parking lot. Football fans are asked to wear the ribbons to show awareness of and support for breast cancer survivors and to remember those who lost the fight against this disease.

In addition, Bellin Health will recognize 40 breast cancer survivors, inviting them to attend the game as honored guests and to be part of the on-field ambassador line, which welcomes players to the field. Also during October, the Bellin Health Gate at Lambeau Field is lit with pink lighting.

The NFL has partnered with the American Cancer Society during October with a campaign called A Crucial Catch: encouraging women to use mammography to find breast cancer early when it's most treatable. Prior to the game, the American Cancer Society will host a table near the Bellin Health Gate entrance where they will offer breast cancer awareness information and the opportunity to purchase a pink ribbon for $5 in honor or memory of someone touched by breast cancer. Ribbons will be displayed on a fence near the table on gameday and will be featured in the Lambeau Field Atrium throughout October. All proceeds will be donated to the American Cancer Society for breast cancer research and patient support, and to ensure access to mammograms for women who need them.

Game attendees on Sunday also will have the opportunity to give back to the community by participating in the 29th annual Packers Women’s Association Food Drive, coordinated in partnership with Paul’s Pantry. PWA members and Paul’s Pantry volunteers will collect non-perishable food items and cash donations prior to kickoff in the stadium parking lot and at the gates. Food items can be placed in bins located throughout the Lambeau Field parking lot. 

For every $5 donation or five non-perishable food items contributed, a fan will receive a ticket stub, for a chance to win Packers autographed items. The winning ticket numbers will be drawn and announced on the scoreboard during the game. Fans with the winning ticket stubs can pick up their item at the guest services desk in the Lambeau Field Atrium.

The national anthem will be performed by the University of Wisconsin-Madison marching band, which will also perform at halftime and following the game for the “Fifth Quarter.” Two Navy F-18s will perform a flyover during the anthem.

In addition, the Packers and Arise Health Plan will be recognizing U.S. Army Lieutenant Colonel Brian Vogt and his family through Operation Fan Mail on-field prior to the national anthem. Also during halftime, the High School Quarterback Challenge competition on the field will feature players from Lodi High School and Columbus High School.

Two alumni are scheduled to make appearances throughout the weekend at various locations. Tom Brown and Bill Curry will be taking part in fan activities at the Lambeau Field Atrium, Tundra Tailgate Zone and Legends Club leading up to kickoff. Both former Packers players will be introduced on Lambeau Field during pregame festivities.

The Lambeau Field parking lot and Tundra Tailgate Zone will open at 8 a.m. The Lambeau Field Atrium, guest services desk, Packers Pro Shop and Packers Hall of Fame will be open for ticketed guests only at 8 a.m. Stadium gates will open at 10 a.m. For more gameday information, please visit www.packers.com/gameday/gameday-information.html.