The Green Bay Packers and Mills Fleet Farm on Friday announced the continuation of their partnership as well as the renewal of the company’s sponsored gate at Lambeau Field. The announcement extends the partnership for another 10 years.
Already a long-standing partner of the Packers, Mills Fleet Farm expanded its agreement in 2003 during Lambeau Field’s renovation by sponsoring the southwest entry gate. In addition to the gate sponsorship, Mills Fleet Farm’s LEGEND Paint became “The Official Paint of Lambeau Field.”
“My brother Hank and I are extremely proud to be continuing our long association with the Green Bay Packers, a team we’ve been enthusiastic fans of since the early 1930s,” said Stew Mills Jr. “Our family’s connection to the team also includes a cousin, Gene Bierhaus, who was drafted by the Packers in 1943, but the U.S. Marine Corps took him to Iwo Jima.”
In the 2011 season, Mills Fleet Farm teamed up with Bellin Health to help fans battle the forecasted cold by distributing 70,000 hand warmers to attendees entering a playoff game at Lambeau Field. They also distributed 30,000 hand warmers at the 2007 NFC Championship game and 15,000 hand warmers for fans entering the Packers’ ‘Return To Titletown’ celebration in February 2011.
In addition to its donations of hand warmers, Mills Fleet Farm has contributed in many other aspects throughout the partnership, by donating lights for Lambeau Field’s holiday tree, being a past sponsor to the FAN Hall of Fame, being a presenting sponsor to the Draft Day Party, and by continuing to host its sports shows in the Lambeau Field Atrium.
“The Packers are honored to be continuing the valued partnership we have with Mills Fleet Farm for 10 more successful years,” said Tim Connolly, Packers vice president of sales and marketing. “The company shares the same pride in the community as we do, and the integrity of its work speaks for itself.”
About Mills Fleet Farm
In 1955, Stewart C. Mills Sr. and his sons, Stewart C. Mills Jr. and Henry C. Mills II, opened the first Fleet Wholesale Supply in Marshfield, Wis. The store recognized farmers as legitimate fleet operators and sold merchandise directly to them under the Fair Trade Act. The act was repealed in 1964, allowing Mills Fleet Farm to expand the size of the stores and merchandise selection and offer low fleet prices to everyone. Today, in its third generation of family ownership, the Mills Companies include 31 Mills Fleet Farm stores and four auto dealerships.