As throngs of Packers fans gather at Lambeau Field, the Green Bay Packers and Sargento embark on their 10th season supporting “Touchdowns for Charity,” a program that helps alleviate hunger in Wisconsin through contributions to the Hunger Task Force in Milwaukee and Paul’s Pantry in Green Bay.
For each touchdown scored by the Packers during the 2012 regular season, Sargento will donate $1,000 to the Hunger Task Force in Milwaukee and $500 to Paul’s Pantry in Green Bay.
“As the official cheese of the Green Bay Packers, we’re proud to show not only our support of the hometown team, but also our long-term commitment to helping feed those in need,” said Louie Gentine, president and chief customer officer of Sargento Foods Inc. “We hope to donate much more in honor of our 10th season as the high-flying Green and Gold drive the program to success.”
Since partnering 10 years ago, Sargento has contributed more than $775,000 to Wisconsin food charities. Last year, Sargento donated $74,000 to the Hunger Task Force and $26,000 to Paul’s Pantry for touchdowns scored in regular and postseason games.
During Packers home games, announcements will be made after every touchdown indicating the support for the program. Packers.com will feature a Sargento banner logo with the up-to-date total.
Sargento, a family-owned, Wisconsin-based company, is supporting Packers sponsorship throughout Wisconsin grocery retailers during the season with in-store displays and special product promotions to generate excitement with Packers fans. Sargento is also present at Lambeau in concessions with cheeseburgers featuring Sargento Deli Style Mild Cheddar cheese and breaded cheese curds featuring natural Cheddar cheese. To learn more about Sargento visit www.sargento.com.
About Sargento Foods Inc.
Sargento Foods Inc. has demonstrated its passion for cheese and cheese-based meal solutions throughout its history. Founded in 1953 in Plymouth, Sargento is a leading manufacturer, packager and marketer of natural shredded, sliced and snack cheeses, cheese appetizers, ingredients, sauces and other culinary solutions. Sargento is owned and operated by the Gentine family, and has net sales of more than $1 billion. For more information, please visit www.sargento.com.
About Hunger Task Force
A United Way agency, the Hunger Task Force is the only major food bank in Milwaukee County that provides all of its food to area pantries free of charge. The agency believes that every person has the right to adequate food obtained with dignity, and works to prevent and alleviate hunger and malnutrition by providing food to people in need today and by promoting social policies to achieve food security tomorrow.
About Paul’s Pantry
Since 1984, Paul’s Pantry has distributed more than 79 million pounds of food to the needy of Brown County. Paul’s Pantry was one of the first food pantries to seek available surplus food from the marketplace and relies entirely on the community for its donations. Its goal is to provide families with enough food every week for as long as needed, so that they may use their food dollars to avoid homelessness.